GLEAM.
GLEAM. is a boutique custom sneaker retailer, delivering the biggest, boldest designs to a vibrant young market. Their brand is very maximalist and colorful, delivering a luxury athletic quality at a moderate price point.
The Project
GLEAM. is just getting on its feet and needed a beginner brand to start shipping out prototypes and marketing materials to generate interest. For their first round of designs we opted for something bright, fruity, unexpected, and 80s-inspired. We needed to generate a logo, business cards, and a shoebox in mockup form.
Get to Know Us
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The Box
The shoebox design for Gleam. is heavily based on their logo presentation and core blue lemon pattern. The top features the bold vector pattern with superimposed vertical logo. The bottom is solid blue, matching the interior of the lemons.
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This design is bold and instantly recognizable, prompting people to ask "oh my gosh, where did you get that?" about the box as well as the shoes.
The Print
Media
The print media for Gleam. is heavily based on their logo presentation and core lemon pattern, similar to their shoeboxes.
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Most of their print media will feature simple typographic details for their brand, as well as vibrant images of their custom sneakers included in the presentations.