Loretta's Couture
Logotype & Mockups
Loretta's Couture is a small luxury clothing boutique that sells handmade one-of-a-kind pieces. Their brand is minimalist and flirty, with a personal twist. The logo design was inspired by smaller boutique logos, blended with the more modern and recognizable luxury designers on the market.
The Logo
A simple black & white logotype that merges classic luxury style with a personal flair.
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Loretta's name is written in a very legible script font called Tangerine. The "couture" part of the logo is done in a thick serifed font called Octobre, calling back well known luxury logotypes like those of Vogue Magazine and Ralph Lauren.
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A simple line breaks up the text to create this simplistic logotype that can be used in virtually any context whether it be print or web.
The Bag
This mockup for a boutique shopping bag conveys the logo in a clean way against the backdrop of a well-designed, luxurious bag that people will want to show off as much as their item.
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The future bag design will also feature a light geometric pattern, a thick paper body, and a pink rope, with the centered logo - just like the mockup shown here.
The Accessory Box
Along with a shopping bag, we needed a mockup for an accessories box, able to hold bracelets, necklaces, rings, and earrings.
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These boxes are best left simple, and that is exactly what we opted for. The design is a simple white box with hinged back. The logo is small and centered with plenty of negative space to keep the design modern and clean.
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These boxes will most likely be hand-tied with a pink shimmer ribbon.
Other Concepts
There were two other concepts with the same font that were developed, before choosing the draft we moved forward with. Both were closer spaced with different lengths of lines.
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The client ultimately offered for more spacing between lines and a smaller line graphic to keep the emphasis on the beautiful fonts we chose.
