DOZ Logo and Social Media Ad
The Project
A bed is a place where we love, cuddle, read, watch, talk, laugh, cry, and of course, sleep. DOZ is a mattress company focused on everything a bedroom is for, not just sleeping!
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DOZ is a very liberal company, with an affordable market price. This keeps their demographic very youthful. It is important to DOZ that every type of person be represented in their ads, and asked for one social media ad to get started.
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The chosen image shows contentment, joy, and acceptance, while the logo remains trendy, youthful, and identifiable. The main focus is the happy faces in this piece, and then the eye moves to the brand.
The Logo
DOZ was adamant about wanting a cloud graphic that was simple and easy to identify from a distance. It is both modern and tranquil, with a youthful twist. The logos play on the negative space in the outline between the clouds. The text is uniquely orientated to be both readable and pictographic, with the "zz" alluding to sleep inside the negative space circular "O".
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Brand colors were blush and periwinkle, with varying tones to each. The different color combinations are shown above, though the logo will primarily be in white, as the main applications will be superimposed onto photos.